The ideal target audience for our magazine is the angler community. But our magazine is also constructed to accommodate non anglers with magazine articles on businesses and the environment. We want all genders and ages to be able to read and enjoy our magazine. Our magazine includes both salt and freshwater fishing so it widens the area of geography covered. I would say that our magazine is for the middle to upper class with a reasonable price. If the magazine price is too high many of our readers would not be able to buy as many copies. The education level does not matter for our magazine. It is built for designed and beginner anglers. No matter how experienced they will receive some amount of value out of tour magazine.
Social media:
Florida sport fishing is a magazine that has an Instagram and also a twitter that promotes both their magazine and television program.
TV show:
Florida sports fishing also has a television show that promotes the magazine in it's commercials and even during the episodes the anglers will shout out the magazine. This is an important strategy because you reach a wider audience when you do this because many people prefer viewing a program than a magazine initially but when you introduce the magazine then it will intrigue the viewers to investigate.
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